Jane Iredale PureBrow Brow Fix and Clear Mascara Review

In my recent post about the products I that would repurchase I made sure I mentioned this clear mascara from Jane Iredale. I have been using it for now about three months and I do not go one day without it!

This is a double-ended tube, with a tiny comb on one side, and a spoolie brush on the other. The manufacturer suggests using the comb end as a brow setting gel, and the spoolie end as a regular mascara. Personally, I like to use the spoolie end on my brows too.

Mascara Use: this product will give the nicest natural look to your lashes, adding no color but defining them and (if you  curl your lashes) holding the curl beautifully. I was very impressed by this particular aspect, because most regular mascaras add weight to the lashes and ruin the curl, while this one keeps my lashes curled all day long!

Brow Gel Use: my first consideration is that all the brow gels I have tried in the past are loaded with parabens, propylene glycol, synthetic fragrances and other questionable ingredients. Other gels felt a little bit like glue on my brows. This gel feels very light when applied, yet it performs very well, keeping my unruly little hairs in place all day.

My daily brow routine (long version) has been the following:

– filling my brows with a brow powder to fill in gaps; (I have been using bareMinerals brow powder in dark blonde/medium brown)

– brushing with a clean spoolie to blend the powder;

– (with a clean mascara wand) applying some of this gel

When I do not have enough time for filling I just quickly brush my brows with the gel to set them in place. 

Ingredients: Water/Eau/Aqua, PVP, Glycerin, Glyceryl Polymethacrylate, Carbomer, Panthenol, Aloe Barbadensis Leaf Extract, Hydrolized Wheat Protein, Algae Extract, Vanilla Tahitensis Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract. EWG’s Skin Deep Cosmetic Database Score is 1. This product is unscented.

You will like this product if:

– You like the “no-makeup” makeup look or natural and minimal makeup looks;
– You like using a brow gel to set brows in place;
– You like multi-tasking products.

Price:  $21, on Citrine Natural Beauty

What is your favorite brow product? Do you have any recommendations for me?


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  • Em

    I was wondering what the proper way to comb your brows is? I see that your brows have a lovely “layered” look, with perfectly fanned hairs in the “after” shot. They look very full and lush. Could you teach me/us how to do this? Also, my brow hairs grow a bit downwards as you get to the outward tips of my brows. Maybe you have some tips for taming them “up” since that’s what I suppose I’d have to do. Thank you so much for your help! Love your blog!