Ilia Beauty Transparent Powder Fade Into You

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 When Ilia Beauty launches a new product I am automatically tempted to buy it, whatever that product is. If the product happens to be a setting powder, you can bet I am pre-ordering it before it even hits the shelves. My T-Zone is an oily mess most of the year, and even though I successfully managed to keep it matte for the past year or so thanks to the RMS Beauty Un Powder, I just had to give Ilia Beauty’s powder a try. The packaging looked very user-friendly, especially considering that a clumsy lady (me) carrying a loose powder in her bag for touch ups can result in a disaster. The Powder is called Fade Into You. Doesn’t Ilia always pick the coolest names for their products?

The Formula:

I loooove the formula of this powder. It contains a mix of hydrating, brightening, and mattifying ingredients that create the loveliest finish. I was a little frightened when I read that it contained mica, which tends to give a brightening effect (like a subtle shimmer) and the last thing that I need is to add more shine to my oily skin. However, when applied on the skin it is practically undetectable. The formula also includes silica, which is great to mattify the skin. Then throw in a few organic oils, to keep the skin soft and supple. This is the complete list of ingredients:

Manihot Esculenta (Tapioca) Starch*, Mica, Silica, Bambusa Arundinacea Stem Powder, Zinc Stearate, Passiflora Edulcis (Passionfruit) Oil*, Rosemary (Rosmarinus Officinalis) Leaf Oil*, Aloe (Barbadensis) Leaf Extract*, Zea Mays (Corn) Starch*, Ricinus Communis (Castor) Seed Oil*, Tocopherol. *Certified Organic Ingredients. Ingrédients Certifiés Biologiques.

The Finish:

The finish is luminous with a subtle sheen, but it does not make my skin look shiny at all (win-win for me). It actually keeps my T-zone matte all day long (I wore it Sunday for about ten hours). If applied lightly, it does not sit in fine lines and does a great job at setting under-eye concealer.

The Application:

Since the powder is dispensed directly into the attached brush (mainly in the center of the brush) and you cannot fully control the amount dispensed, the application can be a little tricky. I find that the best way to apply it is to gently dab it onto the skin where needed. Therefore, rather than swirling the brush all over your face, you may want to use a tapping motion with the tiniest amount of product onto the brush. Dragging the brush over your face with the powder may disturb the makeup under it because the brush is quite dense.

The Packaging:

I have a love/hate relationship with the packaging. The tube that contains the loose powder has the brush on one end to dispense and apply the product, and a twisting end that regulates it. As you twist the bottom, more product comes out from the center of the brush. A loose powder in a tube is a real dream come true because it makes my touch-ups very practical and easy. No need to carry a face brush and no sudden messes in my makeup bag. However, as I mentioned, this packaging does not give a lot of control for the application because the product is dispensed directly from the center of the brush.

I purchased mine from The Detox Market. If you are on the market for a setting powder, this one is absolutely worth trying, especially if you do not have very oily skin and can benefit from a little extra luminosity.

What is your favorite setting powder?

  • This looks really convenient! I’m constantly looking for the best powder to bring with me on the go and while RMS Beauty’s Unpowder has been the been the best setting powder for me so far, the sifter jar makes it really messy. I will have to try this one out!

  • Em

    Interesting! One question though: How would someone wash the brush? Is there a way to? I would be hesitant to buy it if you couldn’t keep it clean. Thanks!

  • Mademoiselle nature

    Really practical but may be a little more pricey for the amount. x

  • this sounds so dreamy and looks so practical xx

  • Wonderlusting

    I love the concept of the powder packaging but i can see issues. How easy is it to clean i wonder?

  • Oh have been waiting for you to do this review, I was so close to getting this, but i just don’t need a powder right now, I had concerns over distribution of it because of the brush applicator… Something to think about

  • This sounds lovely. I recently bought a setting powder from Etsy but it clings to dry patches (didn’t even realise I had dry patches until I used this) so I’m on the lookout for a new one. That applicator is the same as a dry shampoo I’ve recently tried out – very convenient for touch-ups! Fab review x

  • Call It Vanity

    Yeeees, been waiting for a good review of this powder! Saw it at Content and gave it a swirl, looked lovely. We were talking to the shopkeeper Erica about it in comparison with RMS unpowder as it’s her HG setting powder, and she said she’ll probably just end up refilling hers with unpowder…sneaky but genius right?

    Mayah x

  • Ooooh, looks like another winner from ILIA! I love your makeup reviews … you turned me on to the RMS Un Powder! I like that this is a fun twisty-bottom brushy thing … looks promising!

  • roshkud

    This sounds great for girls who need to touch up during the day, I feel a bit sceptical as you it doesn’t look like you can wash/clean the brush which is unfortunate
    Love that it gives a luminous finish though!

    Roshni’s Journey

  • Robin

    The brush can detach by unscrewing it from the tube. I haven’t tried it yet but that’s what the instructions said and then to let it dry 6-8 hours after washing it before using it again.

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